Much of that comes down to their hardy, down-to-earth demeanor and unpretentious origins. Reality television has created many a flash-in-the-pan star over the decades, but the Gaines are in possession of a tangible je ne sais quoi capable of sneakily snatching up casual viewers and turning them into lifelong aficionados of everything Magnolia. Pause your cable scrolling on Fixer Upper for just a few minutes, and it's not difficult to understand the series' lasting appeal. After taking a much-needed break from the show's strenuous production schedule, Fixer Upper: Welcome Home debuted in 2021 as the Magnolia Network's flagship show and earned roughly 3 million eyeballs out of the gate.
Fixer Upper was a breakout success and ran for five seasons across 79 episodes, averaging as high as 16 million viewers per week on top of syndicated reruns. In fact, The Hotel has every indication of being the couple's best series.Ĭhip and Joanna first met the wider world in 2013 when the pilot episode of Fixer Upper aired on HGTV, an American cable network with reality content spotlighting home improvement, real estate, and design. Even though a hotel of that scale marks a noticeable shift away from the Gaines' prior televised focus on renovating individual homes, there's no cause for alarm when it comes to the treasured Fixer Upper format. The 53,000-square-foot Hotel 1928 (named for the year the structure was built) is snugly situated in downtown Waco and opens to visitors in the Fall of 2023.
The founders and owners of Magnolia - a multi-industry business tackling real estate, home renovation, interior design, location rentals, and various shops in the Waco, Texas area - recently announced that a new miniseries, Fixer Upper: The Hotel, will air in November and chronicle their most challenging flip yet: their overhaul of a massive historical building into a modernized boutique hotel. Audiences know their routine well by now, and, still, it hasn't staled precisely because of its reassuring familiarity. It’s safe to say Chip and Joanna Gaines, the stars of HGTV's mega-hit Fixer Upper, are the king and queen of comfort television.
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